An original but experienced approach for this leading food retailer.

It takes a good deal of experience and technical knowledge to be original while working with restrictive corporate guidelines. When Waitrose approached us to work on their mid-tier product packaging, they knew that we would invest the necessary time to understand their brand philosophy and the detail behind their corporate style guide to ensure that we didn’t deviate from their proven successful approach. We’ve worked across multiple product lines, from pizzas to cakes, to give them stand-out status on shelf.


Creative Process
How we cook up delicious ideas.

Starting with trend boards, we progress to a choice of concepts before designing and producing final artwork. Working closely with the in-house brand team and overseeing the work of third party suppliers, we take Waitrose packaging right through to production, as well as art directing photography for consistently tasty results.

Let's Work Together!