A launch into virgin territory for this inimitable entrepreneur.
Launching a new business for the Virgin group across three commercial channels in a super short timeframe was not for the fainthearted. We embraced the challenge, taking one of Britain’s best loved brands into the unchartered territory of cosmetics and toiletries. We created the visual brand, complete packaging solution across multiple categories, retail and direct sales POS and all supporting literature. Art directing all visual outputs and photography breathed life into the brand from day one.