The Very Nature
A pretty yet powerful impact for this home fragrance launch
Inspired by the extraordinary jewel bright colours and beautiful intricate shapes cultivated by Mother Nature, we cultivated a pretty yet powerful look for The Very Nature, a new candle and diffuser collection. Cleverly combining photography and hand-drawn illustrations, and working with the effects of light and magnification, we nurtured this new home fragrance range into life, taking the resulting stunning graphics right through to final packaging. As in nature, our direction altered as retail interest grew but our desire to create original and immediate visual impact in a category landscape that’s already bursting with products, never wavered.