NSPA – Baby Naturals

A pure, clean look for this baby brand extension.

When we were approached by the award-winning nspa to design packaging for a new baby bathing range, how could we resist? We embraced the project, delivering initial concepts for nspa Baby Naturals and nurturing them into pre-production final artwork. Our design was gender neutral for maximum Mum appeal, with a squeaky clean look that emphasised purity and gentleness. Our newborn sub-brand had a unique little personality but it held hands nicely with its parent, whose passion it is to ‘make everyday bathing that little more special’.