A trusted partner to take care of an NHS launch
The first NHS skincare range to be launched onto the consumer market needed a safe pair of hands to elevate it from niche distribution to mainstream retail. Clinically proven, award-winning and with roots in clinical care, My Trusty’s primary ingredient, sunflower oil, is bursting with healthy skin properties. We grew the bright sunflower visual and paired it with a clean white background and authoritative NHS branding to make it stand high above other skincare offerings. A bold new logo, crisp fonts and clear product differentiatiors assist consumer selection while giving the brand room to grow.