A confident contemporary capsule collection for an online launch
A beauty company like no other, Maëlle was created not just to change looks but to change lives. Harnessing the power of social selling on the internet, the company is at the forefront of beauty e-commerce in the 21st century with an empowered community of Maëlle mentors working to help women everywhere look good and feel gorgeous. We embraced the brand concept and took it to the next level, creating a bold yet beautiful aesthetic to appeal to entrepreneurial spirits. We then produced artwork, packaging mock-ups for photography and online visuals to launch the brand in record time.