Jo Loves

Luxury Re-Launched.

We were thrilled to collaborate with Jo Loves – the luxury fragrance brand created by scent maverick Jo Malone MBE – as they launched their exciting new brand identity. Our challenge was to translate approved creative designs into technically accurate artwork to ensure sophisticated, stand-out packaging. From tiny base labels and core componentry to secondary cartons, we meticulously applied the Jo Loves signature style into 140 pieces of artwork across multiple formats. The result is a beautiful and iconic collection of white embossed gift boxes and bags which perfectly reflect Jo’s passion for British creativity and luxury.