Flint Edge


A more premium feel for this high performance men’s range.

A high-end look was needed for this men-only range which celebrates the evolution of male grooming from the humble flint edge as a shaving tool to high performance products. An established brand, we captured its masculine essence, so as not to alienate existing product devotees, and added a touch of red carpet exclusivity to improve premium shelf appeal with new colour-co-ordinated category segmentation and sharp new fonts. Securing press plaudits, it can now be found in the likes of Fortnum & Masons, House of Fraser, Fenwicks and exclusive salons throughout London.